Sony Alpha 7 IV | Full-Frame Mirrorless Camera with Sony 28-70 mm F3.5-5.6 Kit Lens ( 33MP, Real-time autofocus, 10 fps, 4K60p, Vari-angle touch screen, Large capacity Z battery ), Black

Price: £2,600.00 - £2,394.27
(as of Nov 23, 2023 09:16:25 UTC – Details)

From the manufacturer

Standards redefined. For a new generation of creators.

With groundbreaking performance in both stills and video recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today’s creators.

New full-frame back-illuminated CMOS image sensor

A powerful 33MP sensor delivers stunning detail, less noise and realistic colours with 15-stop HDR.

Advanced image processing with BIONZ XR

Enjoy superb image quality and faster processing speeds brought to you by our BIONZ XR processor.

Smooth, expressive 4K videos

Record 4K videos at up to 60p with full pixel readout, and get full-frame 7K oversampling up to 30p.

Next-level quality with 10-bit 4:2:2 recording

Make in-camera recordings with the amazing richness of 10-bit depth and 4:2:2 colour sampling.

Capture flawless footage with help from your α7 IV

Advanced functions like Active Mode, Breathing Compensation and AF Assist give you a creative edge.

1 33MP Exmor R CMOS sensor 2 BIONZ XR image processor 3 4K 60p videos 4 10-bit 4:2:2 recording 5 Advanced video functions

Fast Hybrid AF, evolved

Enjoy greater speed, accuracy and tracking performance with phase- and contrast-detection AF.

Capture every single moment

Shoot over 800 frames at up to 10 fps with AF/AE tracking thanks to the high-capacity buffer memory.

Pick your subject, then let the camera do the work

Our AI technology uses colour, pattern and distance data to deliver high-precision subject tracking.

Perfect portraits, from any angle

Real-time Eye AF detects and keeps the targeted eye in focus so you can concentrate on composition.

Clear, lively shots of pets and birds

Set the subject to Animal or Bird for stills and videos of fast-moving furry or feathered friends.

1 Smart, reliable AF 2 10 frames-per-second 3 Real-time Tracking 4 Improved Real-time Eye AF 5 Animal/Bird Eye AF

Share the moment as it happens Easy 4K/Full HD live streaming

The α7 IV supports UVC/UAC standards, so all you have to do is connect to your computer or smartphone via USB to go live at up to 4K resolution.

Fast, stable 5 GHz Wi-Fi

Share your images faster with wireless LAN functionality enabled by a 5 GHz band in addition to the conventional 2.4 GHz band.

Background FTP file transfer

You can transfer your stills and videos to a specified remote FTP server via wireless LAN, high-speed wired LAN or a USB-tethered smartphone.

Imaging Edge Mobile app

Sharing is even easier with our Imaging Edge Mobile app. Enjoy more control over automatic image transfers, configure camera Wi-Fi settings, and more.

Who is this camera for?

The α7 IV is for a wide range of users from professionals and high-end amateurs to entry-level users who want to get into photography and cinematography. Furthermore, its functionality supports today’s growing demand for streamed media.

Are the subjects supported in Animal/Bird AF for movies the same as those for still pictures?

Eye AF detects facial features of animals like cats and dogs, and continuously tracks them from the side or as pets roll upside-down. Moreover, to detect birds, the AF algorithm has been optimised for photographic conditions peculiar to birds.

Can I use autofocus transition speed to control how fast the focus shifts?

Yes, you can always keep your subject sharp, thanks to our acclaimed autofocus, which tracks focus on the eyes for both humans and animals. Get cinematic results easily thanks to the unique AF features AF Assist, Breathing Compensation and Focus Map.

Does it support slow-motion and fast-motion shooting?

Yes, the S&Q mode supports high-speed Full HD recording at 120 fps, and the Super 35mm mode supports 4K at 60p.

Is the α7 IV compatible with Imaging Edge Desktop and Mobile?

Yes, it’s fully compatible and has been fine-tuned to the latest version of the application. The app offers remote shooting, faster transfer of RAW images or videos and enhanced connectivity. The camera is also a full-fledged streaming device.

See how it compares to other Alpha full-frame cameras

Image sensor

33MP, full-frame, Exmor R

24.2MP, full-frame, Exmor R

24.3MP, full-frame, Exmor

24.3MP, full-frame, Exmor

ISO sensitivity

ISO 100-51200

ISO 100-51200

ISO 100-25600

ISO 100-25600

Stabilisation

Active mode + 5-axis IBIS

5-axis IBIS

5-axis IBIS

With OSS Lens

Continuous shooting

10 fps

10 fps

5 fps

5 fps

Autofocus

Enhanced Fast Hybrid AF

Fast Hybrid AF

Fast Hybrid AF

Fast Hybrid AF

Eye AF

Human/Animal/Bird

Human/Animal (stills only)

Simple AF

Simple AF

Silent shooting

✔

✔

✘

✘

Video

4K 60p-S.35mm,4K 30p,FHD 120p

4K 30p, FHD 120p

FHD 60p

FHD 24p

Viewfinder

3.68 million QVGA OLED, 0.78x

2.36 million XGA OLED, 0.78x

2.36 million XGA OLED, 0.71x

2.36 million XGA OLED, 0.71x

Monitor

3″ vari-angle LCD touch screen

3″ tiltable LCD touch screen

3″ tiltable LCD touch screen

3″ tiltable LCD touch screen

Memory card slot

Dual slot: CFE Type A & SD

Dual slot: SD/UHS-II & SD/MS

Single slot (SD/MS)

Single slot (SD/MS)

Batteries ‏ : ‎ 1 Lithium Ion batteries required. (included)
Language ‏ : ‎ English
Product Dimensions ‏ : ‎ 6.97 x 13.13 x 9.64 cm; 1.3 Kilograms
Date First Available ‏ : ‎ 21 Oct. 2021
Manufacturer ‏ : ‎ Sony
ASIN ‏ : ‎ B09JPCNS3X
Item model number ‏ : ‎ ILCE7M4KB.CEC
Country of origin ‏ : ‎ China
Guaranteed software updates until ‏ : ‎ unknown
Delivery information:: We cannot deliver certain products outside mainland UK ( Details). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout.

BEST AUTOFOCUS PERFORMANCE YET: Equipped with the latest Real-time Tracking and Eye AF technology (human/animal/bird) for effortless tracking of your subject while shooting photos or recording videos. In addition, the Alpha 7 IV shoots at up to 10 frames per second with fast buffer clearance to capture the best moment of the action unveiling in front of you.
UNIQUE SHOOTING EXPERIENCE: With a refined design, the Alpha 7 IV includes a fast and clear 3.69M dots electronic viewfinder, a new 3” vari-angle touchscreen monitor and a 5 axis In-Body Image Stabilisation (IBIS) system for a comfortable and stable shooting experience. With the inclusion of Sony’s intuitive new touch capable menu system, a dedicated Photo/Video/S&Q dial, and a dual card slot, switch seamlessly from photo and video and focus on your creativity.
VIDEO CONTENT CREATION AT ITS BEST : Record your content in 4K glory at up to 60p with full pixel readout and no binning for the best quality. For seasoned filmmakers, the Alpha 7 IV can record in 4:2:2 10 bits and includes S-CINETONE/S-LOG 3 picture profiles for a cinematic look and ease of editing. Paired with blazing fast Real-time autofocus technology, track your subject’s eye in motion with ease – it works for humans, animals, and birds. The Alpha 7 IV also includes unique video tools such as breathing compensation, a digital audio interface to attach professional audio microphones and a heat dissipation structure for long recording sessions.
YOUR CONTENT, ALWAYS CONNECTED: The Alpha 7 IV has livestreaming at up to 4K15p or Full HD 60p without the need for a capture card to keep you connected with your audience at all times. With the latest USB-C gen 3.2 compatibility, ultrafast Wi-Fi chip, and an automatic Bluetooth image backup mode on this streaming camera, transfer and share instantly your images with the world.
Choose from 40+ Sony native full frame lenses to unleash your creativity. Designed specifically for Sony cameras, experience the best quality and shooting experience with Sony lenses.